Users will soon have a new feature that enables them to cut down on the volume of AI-created content appearing in their streams. This initiative comes as the service announced that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread launch. This advancement aligns with a surge in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for inferior, mass-produced content that is frequently absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from digital art to educational videos, and we intend to give people the option to adjust the amount of that, based on their own likes,” stated a spokesperson.
AI on the Platform
The service shared that there are presently 1.3bn videos on its app identified as AI-generated. In total, over 100 million pieces of content are uploaded to the service every day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they watch by using the topic control feature in the platform and picking AI-made media. Other topics that currently be controlled under the filter encompass politics, style, beauty, and choreography.
Content Labeling and Policies
Its guidelines require users to label “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its user guidelines.
In addition, the app will from now on apply an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to stop users from trying to bypass the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This program will assist charitable organizations specializing in educating programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over proposals to cut jobs for numerous content moderators in Britain. The company is set to eliminate hundreds of positions in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A company official stated that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. The platform stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
